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How to Deal with Ageism in the UK: A Guide for Older Adults

Knowing how to deal with ageism in the UK is becoming increasingly important, as this form of discrimination affects millions of older adults every day. Ageism is one of the last socially accepted prejudices—whether it’s being overlooked for a job, spoken to condescendingly, or dismissed in medical settings, the impact can be both emotional and practical. But older people are not passive in the face of this bias. Across the country, many are pushing back, asserting their value, and rewriting what it means to age.

1. What Is Ageism?

Ageism is discrimination based on age, often targeting older adults. It shows up in three forms:

  • Institutional Ageism – Policies or practices that disadvantage older people (e.g. in hiring or healthcare).
  • Interpersonal Ageism – Daily interactions, such as being spoken to slowly or patronisingly.
  • Internalised Ageism – When older people begin to believe negative stereotypes about ageing themselves.

Common examples in the UK include being passed over for jobs, not being taken seriously in GP appointments, or being patronised in media and customer service.

2. How Ageism Affects Mental and Physical Health

Ageism can have real effects on health. Ongoing discrimination increases stress levels, lowers self-esteem, and can lead to depression or anxiety. It also contributes to loneliness, as people withdraw socially when they feel undervalued.

The World Health Organization links perceived age discrimination with poorer health outcomes, from cardiovascular issues to reduced physical activity. Being treated unfairly can make you feel—and become—unwell.

3. Real Stories: UK Seniors Speak Out

Margaret, 72, from Newcastle: “After I was told I was ‘too slow’ for a volunteer role, I founded a peer group for over-70s who wanted to stay active. Now we run weekly walking sessions and digital skills classes.”

Roy, 68, from Kent: “My doctor assumed my back pain was just ‘part of getting older.’ I pushed for further tests and was eventually diagnosed with a treatable condition. We know our bodies—trust yourself.”

Anita, 75, from London: “When I started sharing my story on social media, I realised how many people were going through the same thing. Now I use my platform to raise awareness.”

4. Fighting Back: Strategies for Resilience and Empowerment

  • Practice Assertiveness: Speak up if you’re being patronised or overlooked.
  • Join a Group: Organisations like Age UK and Wise Age offer support and community.
  • Keep Learning: Online courses and workshops help you stay sharp and confident.
  • Share Your Story: Whether online or in your community, your voice matters.

5. How Communities and Families Can Help

  • Encourage intergenerational events and community involvement.
  • Promote inclusive work policies and equal opportunities for all ages.
  • Treat older adults with respect, not pity—listen, value, and include them.

Conclusion

Age may come with challenges, but it also brings strength, wisdom, and perspective. By confronting ageism directly—and sharing their stories—older adults are not just surviving; they’re shaping a more inclusive society for generations to come.

Additional Resources

If you’re looking for more information and perspectives on how to deal with ageism in the UK, these trusted UK-based links are a great place to start:

These links offer support, insight, and ways to take action. You deserve to be treated with respect—at every age.